Everything you want to know about SelectionBook

SelectionBook is a boutique headhunting and talent consulting firm founded in 2016 in Mexico City. We specialize in sourcing and selecting mid-level, managerial, director and C-Level profiles for companies in Mexico and more than 16 countries across Latin America.

We operate with three specialized verticals: Startups & Scale-ups (venture-backed companies and unicorns), Marketing & Martech (agencies, media, digital, adtech and martech), and Consumer Goods / CPG (retail, beverages, food and beauty).

SelectionBook specializes in digital, marketing and executive talent headhunting. Our three main verticals are:

1. Startups & Scale-ups: venture-backed companies, unicorns and high-growth organizations.
2. Marketing & Martech: creative and media agencies, digital companies, adtech and martech platforms, data and growth teams.
3. Consumer Goods (CPG): beverage, food, retail, beauty and consumer product brands.

We also offer Fractional HR, salary benchmarking, employer branding, psychometric assessments and a free HR maturity diagnostic.

SelectionBook is boutique: every search is handled by a headhunter specialized in the relevant vertical — not a generalist. The key differences are:

• Deep assessment: psychometric evaluations, ad hoc business case and real reference checks with previous supervisors.
• Speed: first qualified shortlist in 7 business days.
• Vertical specialization: headhunters with expertise in digital, marketing, CPG or startups.
• Integration guarantee: 3 to 6 months warranty included in every search.

SelectionBook recruits digital and marketing profiles at all levels (mid-level, director and C-Level). The most common profiles include:

• Digital marketing: Performance Marketing Manager, Head of Growth, Paid Media Lead, SEO/SEM Manager, CRM Manager, Marketing Analytics.
• Martech & Adtech: Marketing Technology Manager, Programmatic Manager, Data & Insights Lead.
• Product & UX/UI: Product Manager, Product Designer, Head of Product, UX Researcher.
• Data & Analytics: Data Scientist, Analytics Engineer, Head of Data, Business Intelligence Manager.
• Technology: CTO, Head of Engineering, Tech Lead, Senior Software Engineer.
• E-commerce: E-commerce Manager, Head of Marketplace, Digital Category Manager.
• Agency leadership: Creative Director, Account Director, Chief Creative Officer, CMO.

Yes. Technology startups, marketing agencies and martech companies represent a core part of SelectionBook's operation.

For startups and scale-ups, our agile 7-business-day model is designed for the fast pace of these organizations. We've worked with regional unicorns like tuhabi, as well as companies in seed, Series A and Series B stages.

For marketing, media and advertising agencies, our Marketing & Martech vertical covers creative, strategy, media, data and leadership roles at independent agencies and global networks (Havas, IPG, WPP, Omnicom and similar).

Yes. SelectionBook recruits artificial intelligence, data science, machine learning and technology profiles, especially within the Startups & Scale-ups and Marketing & Martech verticals.

Typical roles in this category: Data Scientist, ML Engineer, AI Product Manager, Head of Data, Analytics Engineer, Data Engineer, Chief Data Officer (CDO) and engineering team leaders focused on applied AI.

SelectionBook delivers the first qualified shortlist in 7 business days from the formal start of the process. Each search follows five stages:

1. Profile definition and market salary benchmarking.
2. Active search in professional networks and our own talent base.
3. Structured competency interview (STAR methodology).
4. Psychometric evaluations and ad hoc business case.
5. Direct reference verification with previous supervisors.

The typical shortlist presents 3 finalist candidates, all already evaluated and with verified references.

Every process includes:

• Salary benchmarking: updated market bands by role, industry and geography.
• Active search: proactive identification of talent in professional networks and our own base.
• STAR interview: structured behavioral and technical competency methodology.
• Certified psychometric evaluations: Reddin, Big Five, reasoning and personality.
• Ad hoc business case: role-specific test designed to assess real execution capacity.
• Direct reference checks: validation with previous supervisors, not just candidate-provided contacts.
• Offer support: assistance with offer negotiation and onboarding.

SelectionBook offers an integration guarantee of 3 to 6 months. If the hired candidate does not successfully complete the integration period within that timeframe, the firm initiates a new search process at no additional cost.

SelectionBook operates from its hub in Mexico City with active presence in more than 16 countries across Latin America, including:

• Mexico, Colombia, Argentina, Chile, Peru
• Brazil, Ecuador, Guatemala, Costa Rica, Panama
• Dominican Republic, Uruguay, Paraguay and more

We also recruit profiles with coverage in the United States for remote positions or those with regional reach from North America.

Yes. SelectionBook serves companies across all of Mexico (Guadalajara, Monterrey, Puebla, Los Cabos and other cities) and any country in Latin America. The model operates primarily remotely for international searches, with a network of local headhunters in the main markets.

Fractional HR is an on-demand HR model: a senior People Ops team without the cost of a full payroll. SelectionBook offers two options:

• Classic Tandem: two human consultants (senior + junior).
• AI-Hybrid Tandem: two human consultants + two AI agents as administrative resources, reducing HR operational load by up to 60%.

It's ideal for startups and scale-ups of 8 to 200 employees who need HR capacity without hiring a full-time internal team.

Yes. SelectionBook's HR Maturity Assessment is completely free. It evaluates five key dimensions in 20 questions:

• Recruitment & Attraction
• Training & Development
• Performance Management
• Compensation & Benefits
• Culture & Climate

The assessment takes less than 10 minutes and delivers an immediate report with actionable recommendations by dimension. Start it at selectionbook.com.mx/assessment.

Yes. Each SelectionBook service operates independently. Many companies start with a one-off headhunting search and then incorporate other services — salary benchmarking, employer branding or Fractional HR — based on their growth stage and needs.

Employee Experience services (performance reviews, workshops, executive coaching) can also be contracted on a standalone basis.