Connecting talent
with purpose.
Headhunting & Talent Consulting Boutique founded in 2016 in CDMX. Centralized Hub in Mexico City with the capacity to recruit across the Americas, focused on startups, scale-ups, and companies in transformation. Led by Pamela Herrera (16+ years in Talent Acquisition) and Agustín Tejera (20+ years in strategic consulting).
9 years building
careers and teams
Our Story
- 2016 · Founded in CDMX. Pamela Herrera founds SelectionBook with an initial focus on executive search for Mexican tech startups.
- 2017 · Talent Pools + Employer Branding. Talent Pool program with key universities + dedicated Employer Branding service for scale-ups.
- 2019 · Regional expansion. First executive search closed outside Mexico (Colombia). Remote sectoral network begins with LATAM coverage.
- 2020 · Remote-first transition. Operational redesign as a centralized Hub in CDMX with remote sourcing capacity across the Americas. Extended network of specialized consultants by vertical.
- 2022 · Agustín Tejera joins as Partner. 20+ years in strategic consulting (Havas, IPG, WPP). Leads expansion into transformation consulting + Fractional HR.
- 2024 · Compensation Club. We launch a confidential compensation group for LATAM Series B startups. First edition of the Marketing Compensation Benchmark.
- 2025 · AI Agents. We integrate Talent Agents into the Fractional model. Co-authorship of the AVE Talent Pulse 2026 study.
- 2026 · Blog with 100+ articles. A referenceable knowledge base on headhunting, fractional HR, and compensation.
Real operational expertise
We are not junior recruiters with a script. Every consultant has a senior leadership background, experience closing complex searches, and a deep sectoral network in the verticals we cover.
16+ years in Talent Acquisition. Founder of SelectionBook. Led TuHabi's consolidation as a unicorn with 100+ monthly hires. Founder of the Mexican Startups Compensation Club. Author of the 2024 Marketing Compensation Benchmark and co-author of the AVE × SB Talent Pulse 2026.
20+ years in strategic consulting and marketing holdings (Havas, IPG, UM/Initiative, WPP Mindshare, Ogilvy, VML). VP Client Service, CSO, CMO and Creative VP across 150+ clients in 20+ industries. Specialist in AI transformation and organizational change program design.
We operate from a centralized Hub in Mexico City with the capacity to recruit across the Americas (USA, Mexico, Central America, the Caribbean, and South America). Extended network of 12-15 specialized consultants by vertical (Startups, Marketing/Martech, CPG) that we activate based on process demand. Minimum entry requirement for the network: 10+ years of senior experience. Only 15% of candidates pass our own selection process.
Agile process · 7 days to shortlist
9 phases with a deliverable for each one. Replicated across 1,000+ searches since 2016. Designed to never compromise quality-of-hire for speed.
Documented success profile with CEO + hiring manager. 3-5 outcomes at 12 months, 5 observable competencies, 3 non-negotiable experiences, 3 deal-breakers. 2-3 hour initial workshop.
Active + passive search with sectoral network. 30-50 profiles identified and prioritized, with open conversations started with 15-20 aligned candidates.
Competency-based interviews using the STAR method. Documented rubrics, calibration between evaluators. Complemented with psychometrics, Values assessment, and the Reddin model.
3-5 non-facilitated references per candidate. Ex-managers + ex-reports + peers. Change the decision in 10-15% of critical searches.
3-5 finalists with a comparative brief. We coordinate interviews with your team + support debrief with rubrics.
Structured negotiation. Support during first 90 days. Monthly check-ins with hiring manager and candidate.
Assessment with rigor,
not impressions
- STAR Method · competency-based interviews with documented rubrics.
- Real business case · for senior roles, max 2-4 hours. Judgment + rigor + communication.
- Certified psychometrics · Psychometrics, Values assessment, and Reddin model applied by a certified assessor.
- Backchannel references · 3-5 non-facilitated conversations per finalist candidate.
- Salary benchmark · updated market report per search.
- Documentary compliance · credential verification + background check.
3-6 months of real backing
- Free replacement if the hire does not continue within the first 3 months (standard) or 6 months (extended plan).
- Automatic activation with the same brief, applying learnings from the first process.
- Monthly check-ins with hiring manager + candidate during onboarding.
- No fine print. The guarantee activates without investigation of fault.
Where our work
moved the needle
TuHabi · 100+ monthly hires
Full unicorn consolidation support. Strategic C-Level hiring + commercial team scaling with 100+ monthly hires during peak growth.
- → 6 executive searches closed (VPs, Heads)
- → Volume recruiting system with 30% 2-year retention
- → Employer Branding to attract senior regional tech talent
Falconi · Regional expansion
Search for 12 senior consultants (Director, Senior Manager) over 18 months for LATAM expansion. Backchannel with top-tier consulting talent + specific cultural fit assessment.
- → 12/12 searches closed on timeline
- → 92% retention at 18 months post-hire
- → Senior diversity ratio improved by 2 points
One Hub.
Coverage across the Americas.
We operate from a centralized Hub in Mexico City with remote sourcing capacity across the Americas. Extended sectoral network of specialized consultants activated per process. Experience in compliance, comp bands, and country-specific cultural dynamics.
The 5 questions
we receive most
When was SelectionBook founded and where are you located?
Who are the founders?
What is your search methodology?
What type of companies are your clients?
What sets you apart from other boutiques?
Want to meet us?
Let's schedule 30 min. No pitch — honest conversation about your need and whether we can help.
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* Sources and notes: "+150 clients" corresponds to the total number of companies that have contracted at least one mandate with SelectionBook since its founding in 2016 through Q2 2025. "+16 countries" includes executive mandates completed in Mexico, Colombia, Argentina, Brazil, Chile, Peru, Ecuador, Uruguay, Venezuela, Guatemala, Costa Rica, Panama, Bolivia, Paraguay, the Dominican Republic, and the USA. "7 business days" is the average time between kickoff and first qualified shortlist, measured over 200+ mandates (2022–2025).