SelectionBook Headhunting Ejecutivo Reclutamiento Ágil Evaluación Psicométrica Cobertura LATAM Mandos Medios & C-Level Validación de Competencias SelectionBook Headhunting Ejecutivo Reclutamiento Ágil Evaluación Psicométrica Cobertura LATAM Mandos Medios & C-Level Validación de Competencias

SelectionBook · Headhunting & Talento

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Talent
with Purpose

A boutique HR consultancy integrating agile models and startup ecosystem best practices. Specialized in digital talent headhunting, with dedicated verticals in Startups, Marketing & Martech and CPG. Founded in 2016 in Mexico City, operating across 16+ countries in the Americas with an AI-augmented model.

Our verticals

01
Startups & Scale-ups
Venture-backed companies, unicorns and high-growth firms.
02
Marketing & Martech
Agencies, media, digital, data, adtech and martech.
03
CPG · Consumer Goods
Beverages, food, retail, beauty and consumer products.

Our Story

9 years building talent
across LATAM

From a boutique firm founded in Mexico City to a regional consultancy with specialized verticals and an AI-hybrid model.

2016
Fundación
Pamela Herrera funda SelectionBook en CDMX como firma boutique de headhunting ejecutivo.
2017
Semillero & Employer Branding
Primer Semillero de Talento y servicio de Employer Branding para scale-ups y corporativos.
2018
Expansión Internacional
Arranque de operaciones internacionales reclutando perfiles en toda América Latina.
2019
Startups & Unicornios
Comenzamos a reclutar para startups y unicornios de la región, ampliando expertise en talento de alto crecimiento.
2020
Vertical de Startups
Desarrollo formal de la vertical de Startups, con procesos y equipos especializados en scale-ups y venture-backed.
2022
Vertical de Marketing
Vertical de Marketing: headhunting especializado para agencias, medios, digital y martech.
2024
Área de Consultoría
Creación del área de consultoría en gestión de talento, compensación y employee experience.
2025
Estudio de Compensación Creativa
Lanzamiento del primer estudio de compensación de la industria Creativa en México.
2026
Alianza AVE × SB
Alianza con AVE para lanzar el primer Pulso de Talento de la industria de Marketing y Comunicación en México.

Business Cases · Real results

Companies that
trust us

From graduate programs for global consulting firms to scale hiring for unicorns —Falconi, TuHabi and more—, with challenge, solution and results detailed.

See full case studies

The people behind the talent

Team

Pamela Herrera
Founder & COO · "The Insider"

Pamela Herrera

16+ years in talent acquisition for multinationals and startups. Former recruitment lead at tuhabi (unicorn). Specialist in tech, data and digital marketing profiles.

Facthum BASF Pernod Ricard Mondelēz tuhabi PromtTech
pamelaherreraf
Agustin Tejera
Socio & CGO · "The Outsider"

Agustín Tejera

20+ years in strategic consulting at Havas, IPG, WPP, Ogilvy and VML. VP, CSO, CMO across 20+ industries and 150+ clients. Certified Business Coach.

Mindshare Havas Group Ogilvy Initiative VML UM
agustintejera
Meet the full team

Our Differentiator

Método
Agile
Real
Results

We combine search technology, active talent networks and a process validated across thousands of positions to deliver qualified candidates in 7 business days.

7
Business days
3-6m
Integration guarantee
3→1
Finalist candidates

What each search includes

  • ◆
    Assessments & Ad Hoc Business CaseCustom-designed tests for the role and industry to evaluate real execution capacity.
  • ◆
    Competency-based InterviewStructured STAR methodology to validate technical and behavioral competencies.
  • ◆
    Psychometric assessmentsCertified tests for leadership styles, reasoning and personality.
  • ◆
    Employment referencesDirect validation with former supervisors — not just provided contacts.
  • ◆
    Salary benchmark for the roleUp-to-date market bands by role, industry and geography.

Headhunting Service

Process,
coverage and
sectors

Full detail on how we execute each search: agile 7 business-day process, regional coverage in 16+ countries and vertical expertise in 15+ industries.

Process
5 stages · 7 business days · Vision Builders Methodology
Coverage
16+ countries · Vision Builders Network · LATAM & US
Sectors
Startups · Marketing & Martech · CPG · 12+ more
Levels
C-Level · Directors · Managers · Mid-level
Learn more Start a search

Services
Complete

Two verticals covering the full talent cycle: attract and develop. Summarized catalog — full details in each vertical.

Talent Acquisition
Attract, assess and hire the best talent aligned with your culture and business goals. First shortlist in 7 business days.
HeadhuntingTalent PoolsEmployer BrandingCompensationAssessmentsSTAR Training
Ver vertical →
Employee Experience
Develop, retain and build culture: the full post-hire experience end-to-end, including Fractional HR.
Cultura & OnboardingDesempeñoWorkshopsBeneficiosCoachingFractional HRDiagnóstico RHHerramientas
Ver vertical →
See all services
See full services catalog

SelectionBook Methodology

The process that guarantees
7 business days to shortlist

9 operational phases. 5 commercial stages. Senior consultant from brief to close, no subcontracting.

01
Alineación
& brief
Diseño del perfil ideal con criterios de éxito medibles. Mapeo de mercado competidores.
02
Search
& sourcing
Sourcing dirigido: pasivos + activos. Red sectorial propia + LinkedIn Recruiter + OCC.
03
Structured
assessment
STAR technical interview + psychometrics. Only candidates who pass the filter reach the client.
04
Qualified
shortlist
Non-facilitated backchannel references. Executive presentation with comparative report.
05
Cierre
& onboarding
Negociación, oferta y onboarding activo. Garantía de reposición 3–6 meses.
See full methodology →

Specialization by vertical

Niche headhunting,
not generalist

Each vertical operates with its own contact network and salary benchmarks. Faster results, more relevant candidates.

Marketing · Martech · Data

Digital
Headhunting Mexico

CMO, VP Marketing, Head of Growth, Product Manager, Data Lead. Agencies, startups and corporates.

See specialization →
Series A · B · C · D

Headhunting
Startups LATAM

Tech and business talent for scale-ups: CTO, Head of Product, Growth Lead, CFO, Country Manager.

See specialization →
CPG · Retail · E-commerce

Headhunting
CPG & FMCG

Trade Marketing, Category Management, Supply Chain, Shopper, E-commerce CPG, C-Suite.

See specialization →

Why SelectionBook

Senior boutique.
No intermediaries.

Most agencies assign your search to a junior. At SelectionBook, the senior consultant who does the brief is the one who delivers the shortlist — and who answers if something doesn't work out.

Senior consultant brief-to-close
No subcontracting, no juniors as first filter. The partner who knows your company closes the process.
First shortlist in 7 business days
Measurable and documented SLA. No estimates — contractual commitment in every process.
Deep sector network, not a generic database
10+ years building relationships in digital marketing, startups and CPG. Access to passive talent that doesn't appear on job boards.
Active 3–6 month guarantee
If the person doesn't work out during the guarantee period, the replacement process opens at no additional cost.

Insights · Headhunting · Talent · AI

Blog
SelectionBook

Analysis, guides and data on executive recruitment, compensation, employer branding and the future of talent in Mexico and LATAM. Written by Pamela Herrera and Agustín Tejera.

Featured
HH
Headhunting Apr 15, 2026 8 min read

Headhunting in Mexico 2026: how to choose the right firm to hire executive talent

Practical guide for CEOs and HR leaders: when to use headhunting vs. internal recruitment, what differentiates a boutique from a mass agency, and the 5 KPIs you should require before signing.

Read the full article →
FHR
Fractional HR 08 Abr 2026 6 min

Fractional HR: why more and more Startups are outsourcing their HR function

The shared HR model is exploding in LATAM. How companies with 20 to 200 employees access senior HR teams without the cost of a full payroll.

Leer →
IA
IA & RRHH 01 Abr 2026 7 min

AI Agents in HR: the new stack to scale without growing headcount

From HRIS to autonomous agents: how People Ops and Talent Agents are changing HR operations in high-growth companies, with human governance.

Leer →

New articles every week with talent and recruiting insights.

See all articles →

Open
Positions

Positions open right now for mid-level, management and C-Level profiles in Mexico and LATAM. Apply directly or register your profile in our talent pool.

Job Portal Talent Pool
5+
Active positions
3
Industries
7
Cities
Ver todas las vacantes

Can't find your ideal position?

Register in our talent pool and be the first to know when a position opens that fits your profile.

Register My Profile

Study · AVE × SelectionBook

Talent
Pulse 2026

The first compensation and talent study for marketing and communications agencies in Mexico. Real data, no paywall.

See the full study Ir a AVE.mx →

Let's Talk

Let's Build
Something
Together

Looking for talent for your company? Want to boost your career? Tell us your challenge and we'll respond within 24 hours.

Office
Polanco, Mexico City
We respond in less than 24 hours

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